The Interactive Advertising Bureau, which compiled a study with PriceWaterhouseCoopers, said that the first-quarter revenue was the highest quarterly sum recorded since it began measuring online ad revenue in 1996 by 39 percent. The results are extrapolated from data provided by the top 15 online advertising sellers.
“The last two years have offered marketers the opportunity to collect research and data that proves … Internet advertising accomplishes key marketing goals as well, if not better, than any other ad medium,” said Greg Stuart, chief executive at the IAB.
Internet advertising rebounded in 2003 after a multiyear slump triggered by the dotcom bust. Media analysts expect Internet advertising to grow as much as 20 percent this year.
This comes as no surprise to us at Red MC Interactive (http://www.redmcinteractive.com) as we have been working extensively within the market place to further improve the targeting and detailed reporting of online advertising.
Online advertising can be highly effective not only because of the way we can target a very specific demographic (i.e. women aged 20 to 35 with a child under 6 months) but we can report how effective the campaign is within minutes of it being released and make changes “on the fly”